McKinsey’s Five Global Forces – are they right?

The folks at McKinsey have identified five global forces – crucibles – that will shape the business landscape in the coming decades.

It’s hard to argue with the assertion that an understanding of such forces would be a major advantage for businesses that are looking not only to avoid disaster but to achieve high growth.

The article has wisely been placed in the open so there’s no need to sign up just to read it.  They’re looking for feedback to help them refine their ideas, but do they really have a good starting point?  McKinsey is not a company that SME and microbusinesses hire: their consultants typically concern themselves with the major corporations – the ones that for all their size only employ one or two per cent of the working population.

I’d be interested to know what my contacts think they may have missed.  Here, in no particular order, are a few factors that I would have thought may have been worth (more of) a mention:

  • The political and economic instability of Europe
  • The threat of radical Islam
  • The increasing scarcity not only of oil for energy but also rare earth elements (for alternative energy sources) and phosphates (for agriculture)
  • The threat to science from a new age of unreason (Dawkins’s Enemies of Reason, q.v.)
  • Demographic imbalances (e.g. the tendency of the have-nots to breed far faster than the haves)
  • The increasing concentration of wealth in the hands of fewer and fewer people
  • That in a finite world, it’s not sensible to assume the possibility of never-ending growth in the world’s economies.

Some of the above are mentioned, if only obliquely.  I would argue that some deserve much greater emphasis.  What’s your opinion?

This entry was posted in Business and tagged , , . Bookmark the permalink.

One Response to McKinsey’s Five Global Forces – are they right?

  1. mhipower says:

    Whilst I agree that elements of your additional global forces do affect the shape of the business landscape, I think that McKinsey has captured the essence of them within their ‘Five Global Forces’.
    I believe the developing worlds are the ones who can balance most of the factors, but wealth needs to considered greater than just financial contribution. Developments in political and religious society can bring people closer, just as the next ‘i-product’ can help people communicate more easily. Good communication generates wealth. Faster banking transactions, increased interaction with ones neighbour (however large your neighbourhood), and the ability to understand.
    Knowing these elements can help “businesses” to develop and become profitable. Whether your business is harvesting wheat, a service industry, or the church.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s